Hippa - 620 Words

Health Insurance Portability and Accountability Act (HIPPA) Privacy Rule Abstract As one of the regulations of the Health Insurance Portability and Accountability Act (HIPPA) of 1996, Public Law 104-191; the HIPPA Privacy Rule sets â€Å"the standards for privacy of individually identifiable health information† (Speers, Wilcox, Brown 2004). Established by the U.S. Department of Health and Human Services (HHS) in 2002, this set of national standards deals with the use and disclosure of health information, in addition to the principles guiding patients’ rights over their health information; which includes the right to review, obtain a copy of their health records, and request corrections. The ultimate goal†¦show more content†¦Equally as important; covered entities must ensure that privacy compliance training is provided to all of its employees. References Hoffman, S., Podgurski, A. (2007). Securing the HIPPA security rule. Journal of Internet Law, 10(8), 1-16. Speers, T., Wilcox, S., Brown, B. (2004). The privacy rule, security rule, and transaction standards: Three sides of the same coin. Journal of health Care Compliance, 6(1), 11- 13. U.S. Department of Health and Human Services. Health Information Privacy [HHS.gov.]. Retrieved fromShow MoreRelatedHippa Violation1569 Words   |  7 PagesHIPPA Violation Sarah Joss Rasmussen College Author Note This research paper is being submitted on March 3th, 2013, for Milo Sampson’s M230/HSC2641 Section 04 - Medical Law and Ethics class. HIPPA Violation – Privacy Rule Thesis: Preventing violations of the HIPAA Privacy Rule greatly impacts any health care professional, specifically patient information as it relates to a pharmacy and its entire staff. Ever wonder what the acronym HIPAA stands for, how it relates to health care professionalsRead MoreHIPPA Violations Essay1174 Words   |  5 PagesDisclosing confidential patient information without patient consent can happen in the health care field quite often and is the basis for many cases brought against health care facilities. There are many ways confidential information gets into the wrong hands and this paper explores some of those ways and how that can be prevented. When confidential patient information is disclosed without consent it is a violation of the HIPAA Title II Security Rule. This rule was enacted in response to privateRead MoreHippa and Nursing Essay972 Words   |  4 Pagesbehaviors that can greatly affect an institutions HIPAA privacy compliance, commented ANA President Barbara Blakeley, (ANA 2006) References: American Nurses Association: Nursing World.org( 2006 ) http://www.nursingworld.org/hipaa/ HIPPA .org http://www.hipaa.org/ Nursing Now: Todays Issues, Tomorrows Trends (Fall 2003): http://www.fadavis.com/related_resources/7_1907_480.pdfRead MoreEssay on Implications of HIPPA Violations in Nursing877 Words   |  4 Pageswho has been a mature patient in recent years have been duly informed of the Health Insurance Privacy and Portability Act (HIPPA), but even more people are more intimately familiar with the social networking site Facebook. Prior to researching the legal and ethical boundaries at it pertains to patient confidentiality in nursing school, many of us thought little of the HIPPA concept and how it applies to each of us as individuals. We can announce to the world on Facebook that I have a lump, pleaseRead More HIPPA and the Privacy of Medical Records Essay1349 Words   |  6 PagesHIPPA and the Privacy of Medical Records Previously, healthcare information has been protected by state law. However, since this information crosses state lines, the need for federal protection has been warranted. In 1996, Congress passed the Health Insurance Portability and Accountability Act (HIPAA). HIPAA provides the first federal protection for the privacy of medical records (Burke Weill, 2005) HIPPA encourages the use of electronic medical record and the sharing of medical records betweenRead MoreHIPPA: Keeping Patient ´s Privacy Essay586 Words   |  3 Pages HIPPA is a rule that helps protects a patient’s privacy when it comes to their health or medical information. It is also known as a security rule that helps in protecting electronic health information as well. As in the health care patient safety and confidentiality is an important rule to follow at all times. A standard of HIPPA is privacy. When it comes to privacy it is meant by protecting a patient’s medical information in any form needs to be controlled at all times. It is a rule that is balancedRead MoreThe Health Insurance Portability Act Of 1996 ( Hippa )846 Words   |  4 Pagestreating patients with compassion, dignity and respect (BMC, 2015). Even though Banner does not publicly display the patient bill of rights on their web site, there is a patient privacy page that addresses the Health Insurance Portability Act of 1996 (HIPPA). Finally, in the values statement of the Banner organization people above all are listed first and that means to treat with compass ion, dignity and respect (BMC, 2016). The beliefs of the patient’s bill of rights and how they are mirrored in policyRead MoreEssay about Introduction of HIPPA Standards for Employees613 Words   |  3 Pagesexplain to the vice-president that knowledge acquisition, which occurs through education and research, occurred in our department during a morning huddle, where HIPPA standards were first introduced to members of our department (McGonigle Mastrian, 2012). Through an introduction of what HIPPA meant for healthcare providers, staff learned that HIPPA meant confidentiality of protected health information (â€Å"Health insurance,† 2013). This meant staff were to only access patient information for patients theyRead MoreHIPPA Social Media and Patient Information-Sharing736 Words   |  3 PagesHIPPA Social Media and Patient Information-Sharing The objective of this study is to examine the importance of not sharing patient information through social media. According to the work of Adler (2011) many physicians are violating HIPAA and do not know it. Dimick (2010) writes that nurses at the Fargo, ND-based healthcare system in 2008 were using Facebook to provide unauthorized shift change updates to their co-workers. What once would have been a conversation became an update on their personalRead MoreHow HIPPA Has Changed the Medical Field604 Words   |  2 PagesFrom the beginning when HIPAA got started it saved people and their privacy encouraging the best standard of care and trust between a patient and physician. This paper will be discussing on how HIPAA has changed the medical field. HIPAA also known as Health Insurance Portability and Accountability Act, give examples on how it is applied to the clinical setting. This paper will discuss steps medical assistants take when applying HIPAA and how it protects patients and physicians. The Health Insurance

God Epicurus Shares With Us How One Should Go About...

In his Letter To Menoeceus, Epicurus shares with us how one should go about living a blessed and pleasurable life. He states the is human nature to desire a life devoted to self pleasure. Someone in opposition to Epicurus argument would say that living a life devoted to oneself is not living a blessed life because one is not living by the grace of god. He makes the argument that one should not live a life of fear or pain, and actions that will bring ultimate happiness will lead to achieving wisdom, therefore the soul will always be tranquil because it is not search of other fulfillments and this will allow one to live a virtuous life. Epicurus discusses what he believes is a blessed life; all actions should be devoted to pleasure. He argues that all of our intentions and actions should be aimed and thoroughly thought out to what ultimately will bring the most happiness. He writes, â€Å"So we must exercise ourselves in the things which brings happiness, since, if that be present, we have everything, and, if that be absent,all our actions are directed towards attaining it.† (Epicurus, p.654) Epicurus’s idea of happiness is living a blessed life by being in a state where there is the absence fear and pain. One achieves living a life of no fear by not being scared of death, not because one might experience a painful death, but merely because after death we are essentially nothing. When one realizes that there are no â€Å"terrors† after death, they will live a life more enjoyable. AShow MoreRelatedThe Philosophy Of The World1406 Words   |  6 PagesWhat must one do when confronted with the que stion of â€Å"How to live ethically†? Is there a set rule or guideline one must follow to live correctly? Is there a key to happiness? These questions are common and are known as the philosophies of life. The most difficult thing to communicate about philosophy is how ethical ideas are rooted in ideas of how the world works. What we believe to be ethical or not comes from simply our understanding of how the world works. A philosophy of Epicureanism focusesRead MoreThe Theories Of Pleasure And Ethics1544 Words   |  7 Pagessexually. Everyone has different but shared values of ethics and how happiness is needed to fuel morality itself. Some interesting gentlemen such, Friedrich Nietzsche and John Stuart Mills were important influential philosophers from the early 19th century. I’ll be comparing both philosophers’ theories of pleasure and ethics. Also, I’m going to focusing on the major similarities and differences they individually perceive on both topi cs. Now let us walk through both of their individual backgrounds to getRead MoreThe Philosophy of Happiness11705 Words   |  47 Pagesthemselves with the nature of happiness. One of the earliest to ask the question ‘what is happiness?’ was Aristotle, who, in a manner typical of philosophers, before providing an answer insisted on making a distinction between two different questions. His first question was what was meant by the word ‘happiness’—or rather, its ancient Greek equivalent eudaimonia. His second question was where happiness was to be found, that is to say, what is it that makes us truly happy. Reasonably enough he thoughtRead MoreThe Death Of Death And Death1804 Words   |  8 Pagesbelieve death should not be feared are completely different. Socrates states that death is not dreadful because we do not know what is ahead of us and through this concept arises a term called reincarnation. Lucretius, on the other hand, says that the soul do es not go anywhere when we die and that everything is materialistic. He goes on to say that death does nothing to us because we once started with nothing. Although both these philosophers have different takes on how death should be perceived,Read MoreThe City Of Athens, Plato, Aristotle, Epicurus, And Zeno2162 Words   |  9 Pagesunbelievers without using Scripture. As we open the text this morning, remember Paul is now in the intellectual city of Athens (show map) after escaping from vicious enemies in Berea. In this city, the great philosophers, Socrates, Plato, Aristotle, Epicurus, and Zeno lived and taught. However, Paul viewed the city through the lens of Scripture. Instead of seeing the magnificent buildings and the fine art, he saw a city full of idols. Paul saw the city as most unappealing and distressed filled his heartRead MoreIf God is good why is there evil in the world?7066 Words   |  29 Pagesï » ¿ Whence Evil? Theology – Essay If God is Good why is there evil? Author: Ng Bak Soon 20/6/2013 Theology Essay August 2013 Author: Ng Bak Soon Essay Title: â€Å"If God is good why is there evil in the world† Introduction The problem of evil is as ancient as humanity itself. Since the dawn of man, thinkers, philosophers, religionists and practically

John Broadus Watson The Son Of Emma And Pickens Watson

John Broadus Watson was born near Greenville, South Carolina on January 9, 1878. He was the son of Emma and Pickens Watson. In the year 1891, John and the rest of his family was left behind by his father, complicating everything. Given the situations that his family was very poor, everything then became different for them. Since his father left his family, Watson held a long-life resentment towards him. He had hatred told his father for a long time for abandoning him. As a young child, John Broadus spent most of his childhood in poverty of rural South Carolina.At the early age of 16, Watson attended the Furman University, located in Greenvillage. Five years later, at the age of 21, he graduated with a basic introduction to psychology and a†¦show more content†¦Its title was Animal Education: An Experimental Study on the Psychical Development of the White Rat, Correlated with the Growth of its Nervous System†. Watson’s Personal Life John Watson married Mary Ickes in 1903, they had two children which they named Polly and John. Rosalie Rayner, the 21-year-old graduate student who assisted Watson with his Little Albert work. In the year 1920, Ickes filed for divorce since Watson had an affair with her. After their divorce was finally legal, John immediately married Rosaline and had two children: Billy and Jimmy. His marriage with his research assistance was the reason for his expulsion from John Hopkins. His wife Rosaline died in the year 1936, of some deadly disease, and that caused him to start drinking in an inconsiderate causing his family to break up. This made him break down, but he still continued his work. This showed me that nothing can stop his passion for career, and how strong he was when he lost the love of his life to a horrible illness. Watson and Behaviorism? As Watson concluded his research at Chicago, he published the article â€Å"Psychology as the Behaviorist Views It. This article was said to be the start of Watson and his behaviorism idea, and it clearly states his position regarding behaviorism. In his article, Watson outlined the most important features of the new philosophy of psychology he had developed: â€Å"behaviorism†. The

Analysis of Much Madness is Divinest Sense by Emily...

In Much Madness is divinest Sense (435), a definition poem, Emily Dickinson criticizes societys inability to accept rebellion, arguing that the majority is the side that should in fact be considered mad. The perception of madness and insanity are a common theme among Dickinsons poetry, as she fought against societys tainted view of herself as crazy. She focuses on how judgmental society is on non conformist views when she describes the majority as discerning (line 2). As similar to most of her poetry, she writes in iambic meter and uses slant rhyme, as lines one, three, and seven end with Sense, Madness, dangerous, and lines six and eight, in sane and Chain in seemingly rhyme scheme. Dickinson credits the majority†¦show more content†¦Although she was not literally insane, she was judged as so from society because she chose to bar herself socially for much of her adult life. Throughout the poem Dickinson exhibits anger both ambiguously, ?Much Madness is divinest Sense? (line 1) and blatantly, ?Demur?you?re straightway dangerous? (line 7), with a conflict of madness between the parties. The final line of the poem, ?And handled with a Chain?(line 8), is a direct reference to a psychiatric treatment performed late in the century, of a literal restraining of chaining patients who were considered mad and harmful to society. Kattelman believed Emily Dickinson was an expert at combining clever word choices with concepts and images into a few short but very powerful lines of poetry (1). On the surface ?Much Madness is divinest Sense? communicates both irony and defiance as the speaker denies the idea of common sense while reaching for a greater truth. We initially learn and recognize the difference between sane and insane as recognized by the society at large. As we read deeper, we begin to understand her syntax, use of punctuation and meaning of her seemingly random capitalization (2). Dickinson is no longer simply observing madness against the norms of society but declaring her own convictions of it. Kattelman argues her capitalization of words, for example ?Madness?, ?Sense?, and ?All? is her way of objectifying them as people. Dickinson often personifies animals, inanimate objects, andShow MoreRelatedTheme Of Human Mind By Emily Dickinson799 Words   |  4 Pagesbeen explored by authors and phi losophers across time. One such explorer on this line of questioning was the famous and reclusive early American poet, Emily Dickinson. Many of Dickinson’s poems involve themes of human understanding in some form or another, and her brilliance was a strong argument for the idea of unlimited mental capacity. Throughout Emily Dickinson’s poems, it is evident that while she explored both arguments of the human mind, she was a believer in the concept of an infinite mind. Read MoreEngish 1252305 Words   |  10 Pageswhat the other is going through, Yet, Tuesday 9/11/01 reminds us that this is not true. Conflicts and struggles lie deep within themselves but also among each other. In the comparing of Tuesday 9/11/01 with W.H. Auden’s Musee des Beaux Arts. The analysis of the second poem would be found in the first line â€Å" About suffering they were never wrong.† This poem is telling of the people’s response to tragedy, and the apathy with which people view individual suffering. In the beginning though the poem points

And Then There Were None Free Essays

Vera Calculator: Loved a man named Hugo Hog’s nephew was the boy she watched Since the boy was a boy, Hugo lost all the inheritance money and therefore could not marry Vera Cyril desperately wanted to swim out to the rock in the ocean Vera knew he was too weak to Vera told him he could swim out there knowing full well that he would drown The family did not suspect her of killing him, but Hugo knew in his heart that she did so he left her What Vera didn’t know was that Hugo loved Cyril Dry. Armstrong: Operated on a lady while he was drunk The sister (nurse) was aware of this but did not tell on him The lady died This memory haunts him Philip Lombard: Not a good leader He left 21 men to die Captain should die with his ship He was a coward for leaving them Intro important pillars Of society. This is how we live our lives Every doctor takes a Hippocratic oath which is an oath to practice medicine ethically and honestly. We will write a custom essay sample on And Then There Were None or any similar topic only for you Order Now Vera Swam in easy practiced strokes after him knowing only to surely she wouldn’t be in time He was forbidden to swim out far- his parents forbid him to do this He wants to swim out there- Cyril said this He wasn’t strong-very said this. It doesn’t say why A small puny child no stamina-Vera said this.. T doesn’t sys why The kind of child that perhaps wouldn’t live to grow up. Vera says this. Because Hess weak and has no stamina Cyril thought he could swim out to the rock-he says this because he believes he can Vera responded saying she knows he can-she says this because she wants him dead Vera deltoid she would talk to his mom on the beach tomorrow and when she looks up he will be there on the rock waving to her-she trying to encourage him to swim to the rock because she knows he wont make it and he could swim out to the rock tomorrow-Vera says this because she planned a way to kill him in a way that no one will foreknow she did it Cyril told stories-Vera said that he was a liar and always made up stories. She said this because if he somehow made it to the rock then he would say Vera said he could, but since he made up stories no one wildebeest him she pretended to swim out after him-Vera recalls this before she kills herself from the guilt. She wanted him dead so she could marry Hugo Armstrong Operated while drunk Simple job if he wasn’t drunk The sister knew Luckily there’s loyalty in his profession so she didn’t tell â€Å"Dry. Armstrong now. Well-known man. Had a consulting-room in Harley Street. Absolutely straight and aboveboard in his profession. Haven’t been able to trace any record of an illegal operation or anything of that kind. It’s true that there was a woman called Clues who was operated on by him way back in 1925 at Loiterer, when he was attached to the hospital there. Peritonitis and she died on the operating table. Maybe he wasn’t very skilful over the pop-? after all he hadn’t much experience-? but after all clumsiness isn’t a criminal offence. There was certainly no motive. Christie, Ghats (2009-03-17). And Then There were None (P. 242). Harper Collins, Inc.. Kindle Edition. After marathon dies hashes as nightmare recalling the operating room Lombard Left 21 men to die Claims it was a matter of self-preservation They were lost in the bush Him and a couple others took what food was there and left Said self-preservation is a man’s first duty Intro: explain your moral code east guilty: dry. Armstrong He had no motive Don’t know He killed one person He knew what he did was wrong Middle man: Vera She didn’t necessarily know he would die. She just hoped he would. Most guilty: Lombard When you accept the position of captain you are accepting to do whatever you have to to make sure your men survive. Even if it means you wont survive. How to cite And Then There Were None, Papers

Performing Arts Paper Essay Example For Students

Performing Arts Paper Essay In addition, the following provides information on famous composers associated With opera and concludes With the influence opera has add on society and culture. Historical Development and Evolution The art of opera began during the Renaissance era in the late 16th century in Florence, Italy. Opera started as Greek plays recreated by adding music. According to the Music Lessons Online web site (2010), the first recorded opera was called Deafen and it was created in the late 150(Yes Opera style spread quickly across Europe and soon the first opera house was built in Venice, Italy in 1637. At this time, opera became available to the public, not just aristocracy entertainment. By 1700, 16 public opera houses opened (Columbian Encyclopedia, 2008), At that time, opera was considered an Italian music for-n, Lyrics were written in Italian only. Christopher Cluck is a German composer credited with changing the face of opera with Refer et Eurydice in 1 762, staged in Vienna. Refer et Eurydice is said to have changed opera because of its emphasis on drama (Said, 2007). The opera was the first of many reformed operas composed by Cluck, and influenced composers like Mozart Refer et Eurydice set the standard for the modern opera style we see today. Opera finally emerged in German, French, Spanish, and Russian in the 19th century. Prance produced the Grand Opera that would last four to five hours and include ballet dancers. Wagner Ring Cycle followed this pattern, thus taking opera to epic proportions (Music Lessons Online web site, 2010). Characteristics of the Opera Genre Opera is characterized by almost continuous music With solos, duets, trios, quartets, and choral pieces designed to dramatist and display the main characters vocal abilities. Opera may have some spoken dialogue, and, if so, With musical accompaniment (Columbian Encyclopedia web site, 2008). Three basic types of opera exist: grand opera, opera buff, and operetta (Spore, 2009). Grand opera is a five act, tragic opera, Opera buff is a comical opera that uses satire. Operetta is a light style of opera including a romantic mood and humorous tone with a lighthearted and sappy plot (2009), Most operas are still written in Italian, thus, one has to overcome a language barrier to comprehend. An opera begins with an overture. Next, the plot is revealed through recitative, which is dialogue that is sung). Dance and ballet interludes smooth the transition of scenes. Arias provide emotion and poetry of an opera and bell canto is a style f singing used in opera to emphasize the beauty of sound (Spore, 2009). Famous or Well Known artists associated with Opera Claudio Monteverdi is credited to expanding the opera art form by adding an aria. An aria provided depth to the opera story by allowing the performer to show technique and emotion. In 1612, Monteverdi was promoted to the Master of Music for the Venetian republic (History World web site, 2010). His work became a standard for composers who followed him because of his introduction of bell canto and buffo styles, and his dramatic mood Of music. Mortification Chest and Pitter Francesco Cavil developed an international style by featuring virtuoso soloists instead Of choruses. In addition, comedy and parody was introduced into the opera genre by Alexandra Straddled in 18th century (Columbian Encyclopedia, 2008). Jean Baptists Lully introduced French opera to the grand opera style characterized by lavish stage settings and scenery along with the ballets, choruses, and long disquisitions of love and glory (History World web site, 2010). The English Opera in 1656 by poet laureate Sir William Deviant with The Siege of Rhodes. George Frederic Handel was best known for his oratorio .u6f02d753a13994872394e27f5b41efbc , .u6f02d753a13994872394e27f5b41efbc .postImageUrl , .u6f02d753a13994872394e27f5b41efbc .centered-text-area { min-height: 80px; position: relative; } .u6f02d753a13994872394e27f5b41efbc , .u6f02d753a13994872394e27f5b41efbc:hover , .u6f02d753a13994872394e27f5b41efbc:visited , .u6f02d753a13994872394e27f5b41efbc:active { border:0!important; } .u6f02d753a13994872394e27f5b41efbc .clearfix:after { content: ""; display: table; clear: both; } .u6f02d753a13994872394e27f5b41efbc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6f02d753a13994872394e27f5b41efbc:active , .u6f02d753a13994872394e27f5b41efbc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6f02d753a13994872394e27f5b41efbc .centered-text-area { width: 100%; position: relative ; } .u6f02d753a13994872394e27f5b41efbc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6f02d753a13994872394e27f5b41efbc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6f02d753a13994872394e27f5b41efbc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6f02d753a13994872394e27f5b41efbc:hover .ctaButton { background-color: #34495E!important; } .u6f02d753a13994872394e27f5b41efbc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6f02d753a13994872394e27f5b41efbc .u6f02d753a13994872394e27f5b41efbc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6f02d753a13994872394e27f5b41efbc:after { content: ""; display: block; clear: both; } READ: Naturalism - Moscow Arts Center - the Seagle EssayMessiah, Crowned the reigning English composer, he wrote famous operas such as Ronald, Gigolo Cesar, Redefined, and Alicia (2008). Opera influences on society and culture Richard Wagner provided opera with an organic unity that is still present in todays theatrical productions (Spore, 2009). Richard also made popular the use of small orchestras. American composers John Adams and Phillip Glass continue to compose operas to keep the opera style alive. Prom Italian to Russian, each form of opera influenced the next as the genre spread like the pop style of today in early Europe. A newer version created in American called happier is a hip hop version of the opera style. Hip hop artists such as Robert Kelly and Beyond Knowles both made their own versions Of the hip hopper style. Composers such as Mozart and opera singers such as Placida Domingo are household names to opera lovers worldwide. Opera has evolved since the 16th century and its characteristics of drama and music continue to entertain many. Its style continues to influence many musical artists to adapt various parts Of opera into any genre of music.

The QR codes in the Services Sector Free Sample for Students

Questions: 1.In which stages of the Consumer Decision?Making Process may QR Codes be of Particular relevance?2. Do you see a Marketing Opportunity for QR codes in the Services Sector? Explain why or why not, and illustrate your answer by using Examples from the Services Sector such as retail, Financial Services, Health Services, Public Sector Utilise and Transport. .3.The Case Study offers examples of how QR codes can bypass Multiple Layers of distribution and support Marketing. Specific to the Services Sector what are some Potential advantages of this?4.How may QR Codes affect Consumers Perceived risk of Products within the Services Sector?5.Which other Forms of Interactive Content and/or Information may be developed to support Service Operations and Customer Satisfaction in the Future? Answers: Introduction The paper discusses the case study of QR codes. The paper discusses all the four questions as asked in the case study. QR codes are definitely the way forward for businesses as it helps to streamline the operations. 1.There are usually 5 stages in consumer decision making process. These are problem recognition, information gathering, evaluation of alternatives, purchase of product and post purchase evaluation. QR codes can be used in all the stages of customer decision making progress except the problem identification however it depends on the maturity of the business processes of the organizations how they are using QR codes. Usage of QR codes in some stages of consumer decision making process is common and used often while in some of the stages, usages of QR codes is not so obvious and used only by some of the companies (Mostafa, 2015). QR codes are most commonly used in advertisements which can be classified in the information gathering stage of the consumer decision making progress or customer acquisition stage for the company. There are numerous advertisements in malls, magazines with QR codes and buying through these codes also enable consumers to get some discount. Thus, QR codes are also used in the purchase of the product stage of the customer decision making as people can directly scan the code and land at the payment page for the product and pay with ease (Trepov, 2012). QR codes are also used in the post evaluation phase of the consumer decision making process so as to retain the consumers. Wine companies are putting QR codes on their products that will educate customers about their facilities and hygiene. Food companies are also publishing various articles related to Healthy lifestyle and healthy food items on their products. This way they are connecting directly with their customers very quickly. 2.Yes absolutely, there are lot of companies who are using QR codes in service sectors and have benefitted by it and there is lot of scope also for leveraging QR codes in other business processes. For instance, take the example of any airlines, they are using QR codes very effectively in their day to day operations and also saving cost. Airlines allow passengers to check-in in to flight via their mobile devices using QR codes. Airlines sends the boarding passes in form of QR codes and every time your QR codes are scanned, it retrieve all the information. It also saves company a lot of money on printing passes and thus environment friendly also (Dou, Li, 2008). In retail services, merchants are displaying their account information in form of QR codes and when people need to pay to the merchant, they simply scan the QR codes and make payment. In day to day life also, Banks are employing QR codes and people are able to transfer money in different accounts (Cata, Patel, Sakaguchi, 2013). In hospitals, also, QR codes are been used for marketing purposes as well as to increase the patient engagement by showing them the real time wait times (Downer, Oprescu, Forbes, Philips, McTier, Lord, Simbag, 2016). QR codes helps people to engage with hospital in a better way. Not only this, samples of different patients also stored using QR codes which help in effective management as well as in reducing human errors. 3.QR codes provides the unique capability to organizations by directly reaching to customers very quickly. This approach offers potential advantages to companies. The biggest advantage is that the cost and time to reach to the customers has come down drastically. QR codes are widely used in service sector for automating the business processes like scanning the QR code will automate the process with no role for human. Not only this, today people with their smart phones can scan the QR code from websites, advertisements, billboards and other places where companies are placing their QR codes and once people scan the code, companies can prompt them to register at their site by giving some discount. And that is how the companies are getting the customer data and the ways to remain in touch with people. Once companies got the data of the consumer, they can directly send you the emails, messages on phone on your birthdays or on a monthly basis discussing about their new range of products and services (Lorenzi, Vaidya, Chun, Shafiq, Atluri, 2014). Thus, Using QR codes for bypassing multiple layers of distribution has huge advantages. Also, people can organize their marketing efforts in a better way by dividing customers I various buckets and organiz ing separate campaign for each bucket. 4.QR codes can be used very effectively in managing the consumers perceived risk of products within the services sector. Before buying the product, customers often contemplate about the perceived risk of the products. Such risk may include the questions or doubts about the usability/functionality of the product, hidden costs of the product, time risk, financial risks, and social risks. Organizations can capture the reviews of their products in form of QR codes and make them available for consumers on their sites and at every place where the company is selling the product. Not only this, organizations should link about the videos of how to use the product so that consumers can make informed decision and has the right expectations (Demir, Kaynak, Demir, 2015). Thus, QR codes can actually bring the more transparency in their selling process and helps to lower the consumers perceived risk of products. Take one example, in hospital industry, there is a new technique for treatment however people are scared of going through that so company can make the video of actual treatment and also capture the testimonial of the consumers and can give its excess to other potential consumers by means of QR codes on their advertisements 5.There are many forms of interactive content that can be developed by the organization for supporting service operations and customer satisfaction. Healthcare companies can start quizzes on social media platforms like twitter to engage the customer, to educate people about their new services and also educate people about the simple stuff they can do to become healthier (Gu, Skierkowski, Florin, Friend, Ye, 2016). Tour and Travel companies can start campaigns and contest to gain the traction from the consumers. Surveys and feedbacks are another important interactive content that can help the organizations to support service operations. Entertainment services companies can make use of interactive infographics to connect with customers. Not only this, organizations can give people access to more data about themselves and help them to make informed decisions. For instance, Amusement parks can display the peak time and non-peak times, average waiting time for various activities during p eak time. In a same way, Tour and travel companies can tell tourists about the peak periods as well as lean period at various tourists destinations so that people looking for budget travel will also be benefitted. All this can be done through various forms of interactive content like blogs, campaigns, quizzes, surveys, contests and infographics (Jami, Mitchell, 2016). References Trepov, A. (2012). QR Code in marketing.Majesty of Marketing. Dou, X., Li, H. (2008). 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